Practice was set up in 1988 by Alberto Moioli and Gianfranco De Bellis, under the name “Practice Sport Promotion”. Initially we were involved in supplying some Formula 3 and Formula Opel-Lotus teams with several services (racewear, photographic services, press reviews). In 1990 we at Practice founded a Formula Opel-Lotus racing team of our own (Practice Racing), which would compete in the European Formula Opel-Lotus Championship until 1993, with such drivers as Oliver Martini, Tony Kanaan, Mario Andrea Vismara, Alberto Trezzi and Gherardo Cazzago, to name but a few.

Meanwhile we at Practice had kept supporting teams and drivers competing in a diverse range of classes, including some of the biggest names both in Italy and abroad: Formula 1, Formula 3, Sports Prototypes and Touring Car racing, with such drivers as Alessandro Zanardi, Massimiliano Angelelli, Rubens Barrichello, Eddie Irvine, Tony Kanaan and Enrique Bernoldi.

In 1994, a joint venture with Tatuus, owned by Artico Sandonà – a Formula 3 racing team and manufacturer of Formula Junior and Formula Alfa-Boxer chassis at that time – would cause Gianfranco De Bellis to move to Tatuus and the two trademarks to be joined on all the Formula Renault chassis manufactured at the factory in Concorezzo.

Over the following years, we at Practice kept matching the customers’ trademarks with the teams and drivers competing in the most prestigious championships, becoming involved in some more sports, including sailing and golf, and distributing the Stand 21 products (racing apparel and accessories) in Italy, in partnership with Mauro Pregliasco’s Astra Team.

In addition, at Practice we are currently involved in producing pre-spaced stickers, selling material for pit fitting out and refurbishment of the pits, arranging hospitality areas at the racing site or during the week, with a special hospitality bus (in partnership with the Racing Box team), and, since 2004, Practice got charge to organized and to manage the yearly motorsport date focused on racing and rally. This exhibition expected to be on first week of november in the Monza circuits plants.

Thus at Practice we can assist customers in both choosing the advertising programmes to carry out and arranging all the promotion actions of the advertising campaigns, including gadgets, stickers, hospitality, photographic services and press reviews.